Maximize your firm’s event strategy

A well-thought-out event strategy is a key part of any firm’s marketing and business development planning. Hosting and sponsoring events can achieve several objectives, such as raising the visibility of your firm, and providing lawyers with the opportunity to network and build-relationships

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Ten Ways to Boost Lateral Partner Integration

Whether due to mergers or downsizing, the trend in lateral lawyer moves is on the rise. Creating a lateral integration program is essential to make sure your new laterals hit the ground running, get up to speed, find their fit in your firm culture,

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Embracing change in a firm’s financial model

Mass Lawyers Weekly It’s no secret that the fallout from the 2008 recession has brought significant change to law firms and the procurement of legal services. Consultant Timothy B. Corcoran, 2014 president of the Legal Marketing Association, recently spoke to LMA’s New England chapter on how the law firm revenue model is changing and the…

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Ignore social media, wither like paper

Mass Lawyers Weekly   Social media, social media, social media. Blogging, LinkedIn, Facebook, Twitter, YouTube, Google+ et al. have changed the way people communicate and consume information in both their professional and personal lives. It’s official. And it’s not too late for you to join the e-parade. Generally, law firms with their paper-bound traditions have…

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